Consumer Psychology vs. Behaviour Design

Gary van Broekhoven

Published on: 15/10/2024

In the ever-evolving landscape of marketing and product design, two disciplines stand out for their impact on creating effective strategies and products: consumer psychology and behaviour design. While both fields play crucial roles in understanding and influencing consumer behaviour, they approach the goal from different angles. This post will delve into the differences between consumer psychology and behaviour design, explore who uses each, and discuss how mastering both can significantly benefit professionals in the industry.